Artists

When developing a business, fundamental questions must be asked to establish a foundation that anticipates growth and evolution while remaining true to its core ideologies. 

Acknowledging this simple yet profoundly impactful truth, in creating Bellaron Gallery, we began by asking ourselves four meaningful questions.

1.    What period and style of art will we focus on?

2.   Who are the artists we will represent?

3.   What is the relationship we wish to foster with our artists?

4.   What is the relationship we wish to develop with our collectors?

Since contemporary art, particularly abstract art, resounds within our soul, the first question was easy to answer.  The second required additional consideration and, as we quickly discovered, couldn’t be answered separately from the personal philosophies of our founder and her vision for Bellaron’s relationship with artists and collectors. 

Maria Loredan Avington is an individual who possesses an acute aesthetic sensitivity, attuned to the highest ideals of art, beauty, and the cultivation of aesthetic values. In line with these qualities, Bellaron is focused on representing artists who are remarkably gifted at creating works that offer collectors new and innovative encounters with the beautiful and the sublime.

For Avington, a commitment to the cultivation of aesthetic values means the gallery must love both the art and the artists and be willing to offer substantial support in nurturing the talent and recognition of these brilliant individuals. Beyond gallery exhibitions, catalogues, and art fairs, Bellaron is positioned to actively participate in developing a global platform for our artists, including public relations, media coverage, museum and international exhibitions, art books, and film production.

In signing to represent John Varriano, American Artist Bellaron Gallery has taken on an artist of both colossal and prolific talent. Varriano’s impressive oeuvre spans the disciplines of Realistic Figuratism, Abstract Painting, and Abstract Sculpture.  Additionally, Varriano has created an important and evocative series of interrelated conceptual categories (Abstract Metamorphism, Dreamology, Crystalism, Figurativism, Structuralism, and Spiritism) that symbolize a progressive development and flowering of abstract art. 

Given the breadth and scope of Varriano’s talent, as gallerists, we had to ask ourselves if we should follow the business model of other blue-chip galleries and represent numerous artists or take a bold step in creating a new gallery model that represents one artist and one artist only. We decided to choose the latter, giving Bellaron a singular focus, which we believe will have a more significant impact on John Varriano’s career and be more beneficial to collectors of the artist’s works. 

From the time of the French Impressionist movement of the 19th Century the art world has seen a shift in how art is presented and appraised. Since then, there has been a greater emphasis on an artist’s style, and the artist’s statement than on individual works, within the larger body of artistic endeavor.  An example of which, “We know more about Jackson Pollock’s revolutionary “drip technique,” than we know about the inspiration and meaning behind his individual paintings.” When art critics, curators, and historians cannot assess artistic style, commentary transfers to the conceptual idea behind the work, such as artist Maurizio Cattelan’s “Comedian,” which sold at Sotheby’s for 6.2 million in November 1024. With a focus on either style or concept, we can reasonably say that we have moved toward a more macrocosmic understanding of artists’ artistic realizations. 

Varriano’s work, however, calls for a more expansive approach. With his talent, we are witnessing the emergence of a Renaissance master in the present day; as such, we are not only dealing with a wide breadth of stylistic innovations but also encountering profound symbolism and revolutionary conceptualism within each work. Such monumental artistic achievements necessitate museum and international exhibitions, media coverage, art books, and films for his stylistic innovations and, in Varriano’s case, his profoundly prolific concepts and the layered meanings woven into individual paintings. It is an extensive undertaking since it is both macrocosmic and microcosmic in its realization. Still, it is also the most fitting course to unveil his far-reaching magnitude and position him on the global stage as one of the great contributors to contemporary art.

In addition to our encompassing representation of Varriano’s work, our commitment to cultivating aesthetic values carries over to our relationship with collectors. At Bellaron, we believe aesthetics embraces how one feels in an environment just as much as the art one discovers. We are dedicated to providing a welcoming space to contemplate astonishing works of art. We are dedicated to giving collectors and art enthusiasts thoughtful perspectives and knowledgeable insights regarding each work.  And we are dedicated to ensuring the recognition of John Varriano, his art, and its benefit to collectors, continues to grow and expand.